Tag Archives: ad campaigns

at the Hong Kong airport (my total travel time is just shy of 48 hours).

It’s refreshing to finally be in a place where my height is considered average, for once. Except for the stray Caucasian visitor, of course. But then I realized that everywhere I turned, the advertisements seemed to place me in New York City, not Hong Kong. They feature white models. Of course, I thought at first, all these brands are European. Why would they change their ad campaigns from continent to continent if ad campaigns are such an iconic part of a brand? But then I passed a whitening lotion advertisement, whose model was still white (despite the fact that white people generally don’t want to whiten their skin and these products are nonexistent in the Western world) and then I ran out of excuses.

It was interesting to note that one brand kept their black model.

Also, I almost missed Vogue Nippon in a bookstore because they segregate by culture – Western and Eastern (basically: English and Chinese, Korean, and Japanese). I just looked in the fashion magazine part of the bookstore – too bad I gravitated towards the English side of the store first. Silly me.

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Feminist Fashion #2

Do you guys consider this ad offensive?

I don’t, and I think this is a good example of a subversive (sexual orientation) ad that does not inherently harm women.

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Feminist Fashion #1 NWS

NWS = not work safe [read, not work safe. in this case, it’s sexuality]

I am going to attempt something perhaps paradoxical. It’s called feminist fashion. Jezebel markets itself as a pop culture, fashion savvy, pro-sex feminist blog, but they sometimes miss the big picture, in my opinion. (I do love Jezebel, though.)

At any rate, I was inspired by the bruhaha over Victoria Spice and Marc Jacobs’ Spring/Summer 08 ad campaign that NYTimes brought to attention. Continue reading

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